Cookie Policy

This Cookie Policy explains how Zoft Technologies ("we", "us", or "our") uses cookies and similar technologies to recognize you when you visit our website at zofttechnologies.com ("Website"). It explains what these technologies are and why we use them, as well as your rights to control our use of them.

1. What are cookies?

Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information.

Cookies set by the website owner (in this case, Zoft Technologies) are called "first-party cookies". Cookies set by parties other than the website owner are called "third-party cookies". Third-party cookies enable third-party features or functionality to be provided on or through the website (e.g., advertising, interactive content, and analytics). The parties that set these third-party cookies can recognize your computer both when it visits the website in question and also when it visits certain other websites.

2. Why do we use cookies?

We use first-party and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our Website to operate, and we refer to these as "essential" or "strictly necessary" cookies. Other cookies also enable us to track and target the interests of our users to enhance the experience on our Website and Services. Third parties serve cookies through our Website for advertising, analytics, and other purposes.

3. Types of cookies we use

The specific types of first and third-party cookies served through our Website and the purposes they perform are described below:

Essential cookies

These cookies are strictly necessary to provide you with services available through our Website and to use some of its features, such as access to secure areas. Because these cookies are strictly necessary to deliver the Website, you cannot refuse them without impacting how our Website functions.

Examples of essential cookies we use:

• Session cookies to operate our service
• Authentication cookies to remember your login state
• Security cookies for fraud prevention and site integrity

Performance and functionality cookies

These cookies are used to enhance the performance and functionality of our Website but are non-essential to their use. However, without these cookies, certain functionality may become unavailable.

Examples of performance and functionality cookies we use:

• Preference cookies to remember your preferences (like language or region)
• Functionality cookies to remember customizations you make to the site

Analytics and customization cookies

These cookies collect information that is used either in aggregate form to help us understand how our Website is being used or how effective our marketing campaigns are, or to help us customize our Website for you.

Examples of analytics and customization cookies we use:

• Google Analytics cookies to track site usage and user behavior
• Hotjar cookies to analyze how users interact with our website
• Optimization cookies to test different versions of our pages

Advertising cookies

These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interests.

Examples of advertising cookies we use:

• Google Ads cookies to deliver and measure the effectiveness of our advertisements
• Facebook Pixel to measure conversion from Facebook ads
• LinkedIn Insight Tag for LinkedIn advertising

Social media cookies

These cookies are used to enable you to share pages and content that you find interesting on our Website through third-party social networking and other websites. These cookies may also be used for advertising purposes.

Examples of social media cookies we use:

• Facebook Share buttons and plugins
• Twitter Share buttons and plugins
• LinkedIn Share buttons and plugins

4. How can you control cookies?

You have the right to decide whether to accept or reject cookies. You can exercise your cookie preferences as follows:

• Browser Controls: You can set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our website though your access to some functionality and areas of our website may be restricted. As the means by which you can refuse cookies through your web browser controls vary from browser-to-browser, you should visit your browser's help menu for more information.
• Cookie Preference Tool: We provide a cookie preference tool accessible from our website footer that allows you to customize your cookie preferences.
• Specific Opt-Out Mechanisms:
  • Google Analytics: You can opt-out of Google Analytics by downloading and installing the browser plugin available at: https://tools.google.com/dlpage/gaoptout
  • Facebook: You can control Facebook's use of interest-based ads through your Facebook account settings, or you can visit: https://www.facebook.com/help/568137493302217
  • LinkedIn: You can control LinkedIn advertising preferences through your LinkedIn account settings, or you can visit: https://www.linkedin.com/psettings/guest-controls
• Industry Opt-Out Tools: You can also opt-out of some advertising cookies through industry tools like:
  • Digital Advertising Alliance (US): https://optout.aboutads.info/
  • Digital Advertising Alliance of Canada: https://youradchoices.ca/
  • European Interactive Digital Advertising Alliance: https://www.youronlinechoices.eu/

5. How often will we update this Cookie Policy?

We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal, or regulatory reasons. Please therefore re-visit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.

The date at the top of this Cookie Policy indicates when it was last updated.

6. Where can you get further information?

If you have any questions about our use of cookies or other technologies, please email us at contact@zofttechnologies.com or contact us at:

Zoft Technologies
Attn: Privacy Office
123 Tech Avenue
San Francisco, CA 94105
United States